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Tradewinds Title Company
Tradewinds Title Company was a startup business located in Pensacola Florida looking for help with branding and a semi-custom website that would convey a sense credibility, professionalism, friendly, and trust.
Service
Client
Branding Identity
Semi-Custom Web
Tradewinds Title
Year
2021
![Image by Aaron Huber](https://static.wixstatic.com/media/nsplsh_7339356f42326e396a6e67~mv2_d_4928_3264_s_4_2.jpg/v1/fill/w_892,h_591,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/nsplsh_7339356f42326e396a6e67~mv2_d_4928_3264_s_4_2.jpg)
![Tradewinds_White-02.png](https://static.wixstatic.com/media/1212a2_8a2e5d814cca4b3b952386ea5dc2c598~mv2.png/v1/fill/w_615,h_303,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Tradewinds_White-02.png)
Behind the Branding
The brand mark was designed to allude to the idea of a compass and give a sense of direction, value, discovery, and collaboration.
The typography pairing was selected to compliment the brand mark and convey a sense of classy, timieless, and high-end feelings.
![TW_GIF.gif](https://static.wixstatic.com/media/1212a2_58afebbaffca40b79c7fbaa38dae925d~mv2.gif)
Semi-Custom
Website
The Tradewinds Title website was designed using the platform, Squarespace.
We applied the branding through and kept in mind user experience, usability, functionality, and flow.
The Primary, Secondary, & Mini Mark
![Tradewinds_White-02.png](https://static.wixstatic.com/media/1212a2_8a2e5d814cca4b3b952386ea5dc2c598~mv2.png/v1/fill/w_227,h_112,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Tradewinds_White-02.png)
![Tradewinds_White-03.png](https://static.wixstatic.com/media/1212a2_fee9452b0afd44529ff2d890c2b72ab4~mv2.png/v1/fill/w_171,h_171,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Tradewinds_White-03.png)
![Tradewinds_White-01-10.png](https://static.wixstatic.com/media/1212a2_bf4bb58c2d6c4f998c5c97470b512ef1~mv2.png/v1/fill/w_283,h_74,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Tradewinds_White-01-10.png)
Color Palette
Primary + Secondary Colors
![ColorPalette_tradewinds.png](https://static.wixstatic.com/media/1212a2_8ec12760e8de411c93edeb90ec35dbff~mv2.png/v1/crop/x_0,y_97,w_1300,h_933/fill/w_805,h_578,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/ColorPalette_tradewinds.png)
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